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Nationwide unleashes Simply Rewards DM campaign

Nationwide is to launch a major direct and online marketing offensive to promote its Simply Rewards discounts, which include offers for Virgin Holidays, Microsoft-products and Lastminute.com.

From DM Bulletin to Data and Direct Bulletin

Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science

Royal Mail claims more than 14m items sent with DM support service

Royal Mail claims that 80 advertisers have used its Advertising Mail service in just three weeks.

Nationwide reviews DM account ahead of below-the-line drive

Nationwide Building Society has called a review of its direct marketing agency arrangements, as it "renews its focus" on below-the-line communications.

What digital marketers can learn from DM

In an age of information overload, digital marketers could learn a lot from the personalisation and value pursued by direct mailers, writes Kim Benjamin .

Print DM seeks a digital future

Royal Mail wants to use technology to boost the effectiveness of direct mail, writes Alex Brownsell.

Royal Mail price hikes expected to hit DM budgets

of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...

WPP buys US DM house

WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM

Close-Up: How will the future DM agency look?

planning director. "The role of DM agencies is changing," Martin Semmens, the Elvis founder, says ... : "DM agencies are in danger of being left behind because they've rarely held strong relationships ... that has let other direct marketing agencies down in the past. "If there's one place that DM suffers ...

DM industry beats government recycling targets

LONDON - The direct marketing industry has achieved the recycling target set by the government and the Direct Marketing Association for 2009 and is already ahead of the goal set for 2013.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.