From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science
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Nationwide is to launch a major direct and online marketing offensive to promote its Simply Rewards discounts, which include offers for Virgin Holidays, Microsoft-products and Lastminute.com.
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science
Royal Mail claims that 80 advertisers have used its Advertising Mail service in just three weeks.
Nationwide Building Society has called a review of its direct marketing agency arrangements, as it "renews its focus" on below-the-line communications.
In an age of information overload, digital marketers could learn a lot from the personalisation and value pursued by direct mailers, writes Kim Benjamin .
Royal Mail wants to use technology to boost the effectiveness of direct mail, writes Alex Brownsell.
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM
planning director. "The role of DM agencies is changing," Martin Semmens, the Elvis founder, says ... : "DM agencies are in danger of being left behind because they've rarely held strong relationships ... that has let other direct marketing agencies down in the past. "If there's one place that DM suffers ...
LONDON - The direct marketing industry has achieved the recycling target set by the government and the Direct Marketing Association for 2009 and is already ahead of the goal set for 2013.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.