BP kicks off pitch for global DM brief
17 Jul 2008 | by Kate Nettleton
will take responsibility for all of BP's DM communications, with an initial focus on BP's appointment as a ...
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RBS Group calls DM review
19 Feb 2009 | by Caroline Lovell
LONDON - RBS Group, the banking giant which last November was the subject of a £20 billion government bail-out, is holding a pitch to consolidate its below-the-line agency roster.
Orange hands Chemistry £22m DM business
14 Jul 2008 | by Larissa Vince
work for our brand. Their experience in the DM arena is second to none and we very much look forward ...
Agencies line up for £5m Army DM task
24 Jan 2008 | by Kate Nettleton
and DM campaigns. The review does not affect Publicis Dialog, which currently handles the Army s online ...
AA kicks off £33m creative and DM pitch
09 Jan 2008 | by Claire Billings
LONDON - The AA has kicked off the expected review of its £33 million above- and below-the-line creative accounts with a view to consolidating them into one agency and placing greater emphasis on direct response.
Thomson Local in DM agency search
06 Dec 2007 | by Staff
marketing activity and media spend across radio, outdoor and DM. ...
Glenfiddich searches for shop to handle £2m DM brief
06 Dec 2007 | by Kate Nettleton
LONDON - Glenfiddich, the whisky brand owned by William Grant & Sons, has kicked off a search for an agency to handle its £2 million direct marketing business.
TRBR launches DM and digital offshoot
22 Nov 2007 | by Kunal Dutta
LONDON - The Red Brick Road is to launch a direct and digital agency in January, and has poached staff from CHI & Partners and Proximity to lead it.
Norwich Union completes DM review with WDMP hiring
16 Nov 2007 | by Ed Kemp
LONDON - Norwich Union has ended a review of its direct marketing agency arrangements with the appointment of WDMP.
Agencies line up for £8m First Direct DM
01 Nov 2007 | by Kate Nettleton
LONDON - First Direct, the HSBC-owned telephone bank, has kicked off a search for an agency to handle its £8 million direct marketing account.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
