From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science
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MRM Meteorite wins Vauxhall DM brief
12 Jan 2012 | by Sara Kimberley
as the review coincided with its capture of Hyundai's DM account from Carlson. DraftFCB's DM campaigns ...
Everest appoints MBA to handle DM account
01 Sep 2011 | by Matt Williams
The agency, which already oversees the brand's TV advertising, picked up the DM brief without a pitch. It will now work on a series of campaigns to promote Everest's product range, which includes its core window and door products, a new solar energy range, handyman service and home emergency cover ...
Print DM seeks a digital future
20 May 2011 | by Alex Brownsell
Royal Mail wants to use technology to boost the effectiveness of direct mail, writes Alex Brownsell.
Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
Lida wins DM brief for Signet jewellers
20 Aug 2009
LONDON - Lida has been appointed to the direct marketing account for Signet, the owner of the jewellery chains Ernest Jones, H Samuel and Leslie Davis.
Personalised DM significantly more likely to succeed
02 Mar 2009 | by Sarah Crawley-Boevey
London - The majority of consumers are between five and ten times more likely to respond to properly personalised marketing offers compared to standardised or superficially personalised communications, according to research out today.
WDMP wins Philips consumer lifestyle DM account
27 Feb 2009 | by Matt Williams
LONDON - Philips has appointed WDMP to the direct marketing account for its UK consumer lifestyle division after a pitch against undisclosed agencies.
DM Media Digest: Coca Cola, Orange, Dell, P&G, Google, BBC, Washington Post
09 Jan 2009 | by Noelle McElhatton
Welcome to the third issue of DM Media Digest, Marketing Direct's round-up of DM stories...Media Age reports. Spencer McHugh, Orange's former head of DM and now its head of brand communications ...
LBi and Tequila\ share £4m Electrolux DM account
04 Dec 2008 | by Matt Williams
LONDON - Electrolux has split its £4 million pan-European below-the-line business between LBi and Tequila\.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
