Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
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What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
In an age of information overload, digital marketers could learn a lot from the personalisation and value pursued by direct mailers, writes Kim Benjamin .
Shirt retailer kicks off £6m DM review
06 Apr 2007 | by Kate Nettleton
Charles Tyrwhitt, the mail-order shirt company, is reviewing its direct marketing account, which is backed by a £6 million spend.
Debenhams hires Blowfish for credit card DM work
14 Nov 2005 | by by Joe Lepper
LONDON - Blowfish has been hired by Debenhams to handle a direct marketing campaign for its recently launched credit card.
The Ritz readies centenary push with DM agency shortlist
03 Nov 2005 | by by Staff
LONDON - The Ritz Hotel in London plans to work with a direct marekting agency for the first time to promote its centenary.
Debenhams and Arcadia plot DM push for new credit cards
13 May 2005 | by by Glen Mutel
LONDON - Debenhams and Arcadia are launching credit cards to protect profits in the face of an impending retail recession. Both companies are enlisting direct marketing agencies to help them launch the products.
Joseph Turner eyes DM strategy after data analysis
14 Dec 2004 | by Daniel Farey-Jones,
LONDON – Mail order menswear company Joseph Turner has engaged Zendor to conduct an in-depth analysis of its customer database, providing a basis for future marketing strategies.
The White Company hires Entire as first DM agency
20 May 2004 | by Joe Lepper
LONDON - Mail order firm The White Company has hired Entire as its first retained creative and strategic direct marketing agency.
Molton Brown plots DM push with B'lowfish
21 Apr 2004 | by Ben Bold,
It is the first time Molton Brown has hired a dedicated marketing agency and is part of the company's plan to expand in the UK and beyond. B'lowfish will be responsible for targeting consumers and businesses. Consumers will be reached through DM campaigns sent to Molton Brown's existing database ...
Persil recruits TMW and Tequila\London for split DM
22 Mar 2004 | by Claire Billings,
LONDON - Lever Faberge has decided to split the direct marketing account for its Persil laundry products between Tullo Marshall Warren and Tequila\London.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
