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BSkyB is poised to call a review of its £25 million direct marketing agency roster arrangements.
Nationwide is to launch a major direct and online marketing offensive to promote its Simply Rewards discounts, which include offers for Virgin Holidays, Microsoft-products and Lastminute.com.
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science
. Senior executives at the Mail on Sunday hurried through the DM campaign, just one day after the NotW ...
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
Marketswitch Optimization will provide Virgin Media with insight for Virgin to use in its direct marketing activity by analysing predictive models for each customer. The software then produces a mixture of DM communications which will best suit Virgin Media's business objectives and can be fed directly ...
, with four DM shops MRM London, OgilvyOne, Proximity and Rapp being taken forward to a second stage ... final time earlier this year. Proximity won the TV Licensing DM contract in 2002, following a ... " DM pack that aimed to tell students that they had no excuses for not buying a TV licence. Each ...
The publication is owned by the Economist Newspaper Group and has approached agencies directly in a bid to appoint a retained agency to its DM business. In recent years, The Economist has used an in-house marketing team to handle its DM and CRM campaigns. However, before bringing the work in ...
New York - Spending on digital advertising in the US will overtake print for the first time this year, according to new figures.
LONDON - The BBC is holding talks with direct marketing agencies as it explores dedicating more of its budget to direct marketing.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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