From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science
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MRM Meteorite wins Vauxhall DM brief
12 Jan 2012 | by Sara Kimberley
as the review coincided with its capture of Hyundai's DM account from Carlson. DraftFCB's DM campaigns ...
What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
In an age of information overload, digital marketers could learn a lot from the personalisation and value pursued by direct mailers, writes Kim Benjamin .
PAA snares Wickes digital and DM task
24 Feb 2011 | by Sara Kimberley
Wickes, the DIY retailer, has appointed Partners Andrews Aldridge to its CRM account.
Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
Dnx picks up Gatwick Airport DM account
08 Jun 2009 | by Matt Williams
LONDON - Gatwick Airport has appointed the integrated agency Dnx to its direct marketing account following a pitch.
Waitrose launches DM campaign for essentials
27 May 2009 | by Fiona Ramsay
. The campaign targets existing Waitrose customers. The DM pack's outer, which is illustrated with fresh produce ...
Agencies line up for eBay pan-Euro DM
25 Mar 2009 | by Matt Williams
The auction site is holding a pitch involving its roster agencies in the main European markets, along with a selection of non-roster agencies. The company currently works with DM agencies on a country-by-country basis, but is thought to be keen to consolidate its entire pan-European account ...
John Lewis launches DM campaign for Christmas
05 Dec 2008 | by Joe Thomas
LONDON - John Lewis has launched a direct marketing campaign to promote Christmas shopping.
Ladbrokes seeks retained DM agency
17 Oct 2008 | by Matt Williams
The bookmaker is approaching agencies directly. Ladbrokes does not have an incumbent DM agency ... . It has now brought in Damian Reilly as its new head of retail CRM, and is keen to appoint a retained DM ... . The DM agency that Ladbrokes appoints will work closely with its existing above-the-line agency, M C ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
