Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
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O2 is reviewing its direct marketing account, which is held by Archibald Ingall Stretton.
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
LONDON - DSG International, the owner of the technology retailers PC World, Currys and Dixons, has appointed Rapp to handle its direct marketing account.
LONDON - HP is looking for an agency to handle its pan-European direct marketing account for its PC and laptop division.
LONDON - A direct mailing promoting Virgin Media's £4.50-a-month broadband package has been banned by the Advertising Standards Authority.
LONDON - Cisco Systems, the internet hardware company, is set to review its estimated £15 million media planning and buying and direct marketing business across Europe.
LONDON - Philips has appointed WDMP to the direct marketing account for its UK consumer lifestyle division after a pitch against undisclosed agencies.
Haygarth has been appointed to handle the £3 million European below-the-line account for the PDA brand Palm.
LONDON - Carphone Warehouse has appointed Lida and Table 19 to handle its direct marketing account.
Palm, the Smartphone company, is plotting a pan-European marketing campaign in an attempt to win back share from rivals Nokia and the BlackBerry-manufacturer RIM. The company is planning to build a roster of agencies to handle below-the-line retail, digital and experiential marketing across Europe.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.