Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
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RAC picks Rapier for £7m DM and digital
26 May 2011 | by Sara Kimberley
RAC, the breakdown service, has appointed Rapier as the lead agency on its £7 million direct marketing and digital business.
Kitcatt Nohr picks up Visit Wales DM account
11 Mar 2010 | by Matt Williams
LONDON - Visit Wales has appointed Kitcatt Nohr Alexander Shaw to handle its DM account....director. Visit Wales called a review of its DM account last month after parting company with its incumbent agency, Partners Andrews Aldridge. PAA had handled the DM business for almost six years ...
Wunderman wins Lufthansa UK DM
02 Jul 2009 | by Staff
. The appointment of Wunderman will be the first time that Lufthansa has worked with a DM agency on a retained basis ...
Dnx picks up Gatwick Airport DM account
08 Jun 2009 | by Matt Williams
LONDON - Gatwick Airport has appointed the integrated agency Dnx to its direct marketing account following a pitch.
DM Media Digest: Coca Cola, Orange, Dell, P&G, Google, BBC, Washington Post
09 Jan 2009 | by Noelle McElhatton
Welcome to the third issue of DM Media Digest, Marketing Direct's round-up of DM stories...Media Age reports. Spencer McHugh, Orange's former head of DM and now its head of brand communications ...
Eurostar appoints Rapp to DM account
19 Nov 2008 | by Matt Williams
LONDON - Eurostar, the high-speed train operator, has appointed Rapp to handle its pan-European CRM account following a pitch against EHS Brann and Tullo Marshall Warren.
Hotline: Entire retains Tourism Ireland DM account
31 Oct 2008
Entire has retained the Tourism Ireland DM account, following a pitch against WDMP, Spinnaker, Lida
Entire retains Tourism Ireland DM account
29 Oct 2008 | by Matt Williams
Tourism Ireland has retained Entire as its direct marketing agency for the next three years.
The Week: DM Reviews - SAS appoints Carlson
01 Aug 2008
SAS Scandinavian Airlines has handed Carlson Marketing a brief to overhaul its customer loyalty marketing after a pitch against undisclosed agencies. Carlson will work on data analysis of the carrier's frequent flyer programme, called EuroBonus, which was launched in the 90s.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
