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DIRECT CHOICE: David Lloyd Health Clubs

13 Mar 2003 | by Andy Wood, Managing director, Total DM

Direct mail is all in the timing. A week or even sometimes a day late and the mailing has lost its relevancy and audience.

LETTER: DM all powerful

09 Oct 2003 | by MediaWeek

LETTER: DM all powerful...the difference between a good response rate and a fantastic response rate. Together, the DM industry needs ...

The DM Essays: Introduction

08 Apr 2004 | by Robin Hicks, reports editor, Campaign

was coined, has there been a better chance for DM to make the most of its potential. Its arguments have been..., for which the super groups should be thankful. But, a year after Campaign launched the DM essays, little has happened to help DM seize its opportunities. There haven't been enough beefy pitches to get things moving ... want more creative DM. And direct agencies are beginning to deliver the goods, rubbishing ...

DM's New Wave

09 Jul 2004

In response to a growing frustration with consolidation in the DM industry, a new independent breed...Hornby, the managing partner at CHI, says the offering will not just exist as a DM agency bolted ... the agency with talented people from through-the-line disciplines," Hornby explains. "DM people are better ...

RAC consolidates DM account

12 Aug 2005 | by Claire Billings

developed DM activity as part of an integrated campaign aimed at boosting membership to the service. Outdoor ...

Morrisons calls DM pitch

09 Aug 2007 | by Kate Nettleton

LONDON - Morrisons is on the hunt for a below-the-line agency to handle its direct marketing business.

Lida scoops Vodafone DM

27 Mar 2007 | by Kate Nettleton

LONDON -- LIDA has landed Vodafone’s direct marketing account following a four-way shoot out.

Skoda DM emphasises individuality

27 Aug 2004 | by Claire Billings

Skoda promotes its individuality in a direct mail campaign for its new luxury model, the Superb.

Norwich using DM

21 Sep 1999 | by STEVE BELL

Norwich Union has set up a direct-marketing team and appointed direct-marketing agency DMP, to promote life assurance products and pensions for its independent financial adviser network.

Toyota DM appointment

19 Dec 1998 | by LISA CAMPBELL

Toyota has awarded its pounds 3m direct marketing account for existing customers to Miller Bainbridge. Grey Direct will continue to work on the separate customer acquisition account.

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