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Iris Worldwide lands £20m Hertz Europe account

of appointing a single agency to handle all of its print, press, DM and digital advertising work ...

Direct Marketing Group to launch charity suppression package

LONDON - DM Print, the Direct Marketing Group's data arm, has launched a suppression service...The package, called the Charity Suppression Service, will aim to improve data suppression for registered charities by screening records against gone aways and the deceased. DM Print said the service would operate at a lower cost than ones in the commercial sector, and allow third sector organisations ...

Macdonald Hotels to switch marketing focus to direct

ROI testing that began in 2007 with several pilot schemes. Our early DM initiatives saw ROI ...

Bureaux report 60% upturn in suppression usage

Movers. Karen Webster, product director at Mortascreen, said: It hasn t been an easy time for the DM ...

Coupon industry drops mailing levels but redemption increases

in fourth. Ming Blackburn, marketing manager at Valassis, said: Since this drop in DM s market share ...

COI shortlists three for free bus campaign

LONDON - The Central Office of Information has shortlisted three DM agencies to pitch for a

NSPCC hunts shop for legacy DM brief

LONDON - The NSPCC is holding a pitch to find a DM agency for a campaign to urge donors to leave

BA kicks off pitch for Asia-Pacific DM brief

LONDON - British Airways is searching for a direct marketing agency to handle its digital and direct communications in the Asia-Pacific region.

DM industry views green issues as an impediment

LONDON - Going green is hurting the DM industry and stunting business growth, according to a survey...marketing. DM marketers do face challenges in responding to green issues. However, these results suggest ...

Tri-Direct appoints Partiger as data planning manager

LONDON - Tri-Direct has appointed Bradley Partiger, formerly account director at DM Results, as a...clients, which include Vue Entertainment, Norwich Union and Transform Medical. He joins from DM Results, the former analytics division of Wegener DM, where he oversaw the building of marketing databases for B2B telecoms and holiday company clients. Prior to joining DM Results, Partiger was a project manager at Which ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.