Why telemarketing alone is the least effective of all DM channels
11 Nov 2005 | by by Caroline Worboys
his salt will tell you that such guerrilla tactics are not within DM's remit. It is not about ...
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COI appoints operational DM roster companies
13 Dec 2005 | by by Daniel Farey-Jones
LONDON – The COI has finalised its direct marketing roster, which includes field marketing, contact centres, mailing services and data suppliers.
DM 'missionaries' should stop calling for more regulation
02 Sep 2005 | by by Chris Duncan
Direct marketing industry people arguing for best practice standards or tougher regulation are like the Victorian missionaries who streamed out across the world searching for people to convert to their way of thinking or die trying, writes Chris Duncan, managing director of data company Alchemetrics.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
