It's about time our industry ditched the 'digital' moniker
01 Sep 2011 | by Tess Alps
just because they share a particular technology is odd. Would you combine packaging, DM and customer ...
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Virgin Media shortlists four for £36m advertising account
28 Sep 2011 | by Arif Durrani
to continue to handle DM. Virgin Media retained Manning Gottlieb OMD and Goodstuff Communications ...
Bupa calls £10m media review
18 Aug 2011 | by Katherine Levy
. Bupa spent 3.2 million on TV, 1.7 million on press and more than 2 million on DM activity ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
BBC and DM agencies in talks over eCRM brief
04 Mar 2010 | by Matt Williams
LONDON - The BBC is holding talks with direct marketing agencies as it explores dedicating more of its budget to direct marketing.
TV ads boost press, online and DM response rates says ITV
27 Jan 2010 | by Maisie McCabe
LONDON - TV ad campaigns boost online activity by 175%, direct mail response by 143% and press ad response by 52%, according to research from ITV and the Direct Marketing Association.
BBC Red Button attracts 11 million users a week
15 Dec 2009 | by Tristan O'Carroll
Red-button is deemed by many in the media and advertising community as relatively expensive - and ineffectual in terms of return on investment - compared to other forms of interactivity, such as online or DM. Meanwhile, other forms of interactive TV such as so-called green-button TV are emerging, which its ...
New Cabvision channel to offer passengers Top Gear highlights
21 May 2009 | by Maisie McCabe
by DMS Outdoor alongside the existing Cabvision portfolio of channels and sponsorship opportunities ... director of DMS Outdoor, said Top Gear was an ideal programme for providing entertaining and relaxing viewing during a busy day, and as such, would gain high audience figures. Initially, DMS Outdoor ...
Ad Spend Data Analysis: Cinema bucks trend
24 Mar 2009 | by Maisie McCabe
casualties in overall terms with online and DM, predictably, the winners as advertisers cut spend to focus ...
The Work: Private view
13 Feb 2009
Bly Exposure: DM 3. THE TIMES Project: Saturday Times relaunch Client: Richard Larcombe, head ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
