Ad Spend Data Analysis: Cinema bucks trend
24 Mar 2009 | by Maisie McCabe
casualties in overall terms with online and DM, predictably, the winners as advertisers cut spend to focus ...
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DMGT's profits hit by Mail on Sunday price promotion
23 Nov 2011 | by John Reynolds
launched a major DM campaign, as it looked to capture its readers. Martin Morgan, DMGT chief executive ...
Direct's digital halo effect
21 Oct 2008 | by Noelle McElhatton
Agency Register (AAR) reported a decline of 40% in the amount of purely offline direct marketing (DM ... saying they revised DM budgets downwards by 5% in Q3. But while spend on the primary DM channel ... the DM's targeting insight was right." Integrating media The integration of offline DM with online ...
Planet Media - A speed-read guide to the major developments of the week
07 Oct 2008 | by Staff
AGENCIES Lexus appoints Trinity Lexus, the car maker, has hired Trinity Communications to work on planning across its 17m media spend. ZenithOptimedia is retained as Lexus' media agency, but Trinity will work alongside it on bringing together its communications across digital, brand and DM. Butlins gives ...
10 ways to make your media pounds work harder
27 Aug 2008 | by Jane Bainbridge
interest in shaking off that image and proving DM can be a more sophisticated method of communication ...
Coupon industry drops mailing levels but redemption increases
05 Sep 2007 | by Alex Donohue
in fourth. Ming Blackburn, marketing manager at Valassis, said: Since this drop in DM s market share ...
News International investigates as £500k goes missing at Irish Sun
12 Feb 2007 | by by Staff
, Dwyer's father, and two companies, Tower Hatch and DM Media Services, which are linked to News ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
