Ad Spend Data Analysis: Cinema bucks trend
24 Mar 2009 | by Maisie McCabe
casualties in overall terms with online and DM, predictably, the winners as advertisers cut spend to focus ...
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The Economist seeks agency for DM business
11 Mar 2010 | by Matt Williams
The publication is owned by the Economist Newspaper Group and has approached agencies directly in a bid to appoint a retained agency to its DM business. In recent years, The Economist has used an in-house marketing team to handle its DM and CRM campaigns. However, before bringing the work in ...
Insiders' Guide: Dennis Publishing
04 Nov 2008 | by Staff
is commercial director of Dennis Communications, and Anthony White is commercial director of the DMS list ...
Direct's digital halo effect
21 Oct 2008 | by Noelle McElhatton
Agency Register (AAR) reported a decline of 40% in the amount of purely offline direct marketing (DM ... saying they revised DM budgets downwards by 5% in Q3. But while spend on the primary DM channel ... the DM's targeting insight was right." Integrating media The integration of offline DM with online ...
Planet Media - A speed-read guide to the major developments of the week
07 Oct 2008 | by Staff
AGENCIES Lexus appoints Trinity Lexus, the car maker, has hired Trinity Communications to work on planning across its 17m media spend. ZenithOptimedia is retained as Lexus' media agency, but Trinity will work alongside it on bringing together its communications across digital, brand and DM. Butlins gives ...
10 ways to make your media pounds work harder
27 Aug 2008 | by Jane Bainbridge
interest in shaking off that image and proving DM can be a more sophisticated method of communication ...
Haymarket reports record year with profits up 5%
30 Jun 2008 | by Nikki Sandison
website nurseryworld.co.uk , Waste Minerals Planning and DM News in the US. Haymarket Consumer Media ...
The Churchill Memorial Trust hires Tri-Direct for BTL drive
04 Jun 2008 | by Ben Bold
will include the trust's alumni publication, New Scientist, Community Care and The Journalist. The DM work ...
Brand Media grows with direct marketing and digital titles
22 Jan 2008 | by Staff
and digital sectors which have already been established with Brand Republic s digital, DM and data bulletins ... on the content and strengths of Direct Response, and a monthly guide to digital for DM practitioners. Noelle ...
Coupon industry drops mailing levels but redemption increases
05 Sep 2007 | by Alex Donohue
in fourth. Ming Blackburn, marketing manager at Valassis, said: Since this drop in DM s market share ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
