Ad Spend Data Analysis: Cinema bucks trend
24 Mar 2009 | by Maisie McCabe
casualties in overall terms with online and DM, predictably, the winners as advertisers cut spend to focus ...
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Smart promotes Brabus car with bespoke billboards
16 Mar 2010 | by Maisie McCabe
brand was a TV campaign for the new Smart diesel, which was supported by online, inserts and DM. ...
The Work: Private view
13 Feb 2009
Bly Exposure: DM 3. THE TIMES Project: Saturday Times relaunch Client: Richard Larcombe, head ...
The Work: New campaigns - UK
23 Jan 2009
is offering 100,000 holidays at affordable prices. The campaign, which spans press, online, DM and outdoor ...
The Work: Private View
16 Jan 2009
Designers: Grey London, Bloc Media Exposure: Online, posters, DM 4. TEENAGE PREGNANCY Project: Want ...
The Work: Private View
14 Nov 2008
director: Duncan Gray Designer: Lisa Boxshall Exposure: DM, online 5. THE ROYAL BRITISH LEGION ...
The Work: Private View
31 Oct 2008
company: Hungry Man Exposure: National TV 5. BOOKSTART Project: Fathers' fulfilment DM campaign ...
Planet Media - A speed-read guide to the major developments of the week
07 Oct 2008 | by Staff
AGENCIES Lexus appoints Trinity Lexus, the car maker, has hired Trinity Communications to work on planning across its 17m media spend. ZenithOptimedia is retained as Lexus' media agency, but Trinity will work alongside it on bringing together its communications across digital, brand and DM. Butlins gives ...
The Work: Private view
05 Sep 2008
advertising. So let's get down to the good and bad of this week's Private View. First up is a DM piece ... to football takes us to a piece of DM from The Sun (3). It has gone down the ever topical "brown envelope ...
10 ways to make your media pounds work harder
27 Aug 2008 | by Jane Bainbridge
interest in shaking off that image and proving DM can be a more sophisticated method of communication ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
