The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
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to continue to handle DM. Virgin Media retained Manning Gottlieb OMD and Goodstuff Communications ...
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
casualties in overall terms with online and DM, predictably, the winners as advertisers cut spend to focus ...
Agency Register (AAR) reported a decline of 40% in the amount of purely offline direct marketing (DM ... saying they revised DM budgets downwards by 5% in Q3. But while spend on the primary DM channel ... the DM's targeting insight was right." Integrating media The integration of offline DM with online ...
AGENCIES Lexus appoints Trinity Lexus, the car maker, has hired Trinity Communications to work on planning across its 17m media spend. ZenithOptimedia is retained as Lexus' media agency, but Trinity will work alongside it on bringing together its communications across digital, brand and DM. Butlins gives ...
interest in shaking off that image and proving DM can be a more sophisticated method of communication ...
LONDON - Harrison Troughton Wunderman has scooped the £18 million Orange direct marketing account, Campaign can exclusively reveal.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.