Publicis will use Digitas move to extend global reach
26 Jan 2007 | by by Mark Banham
group a step closer. Digitas is the holding company for DM and digital firm Digitas, Modem Media ...
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Royal Mail champions integrated approach
16 Aug 2007 | by Victoria Frost
sales and loyalty. Another compelling argument for the use of combined online and DM comes from Royal Mail s discovery that over half of those surveyed believe that DM gives a better impression of a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
