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Lexus promotes free upgrades with digital and DM campaign

online or by trying out the colour swatch cut-out in the DM pack." ...

Tech blogger Robert Scoble unfollows thousands on Twitter after spam onslaught

accounts that filled his Twitter DM inbox with junk. He also said it was impossible to read every tweet ... spam. Not since Monday. "Twitter is actually quite enjoyable. Not a single DM spam. Not a single ...

DM industry invited to define role in digital age

LONDON - Direct marketing agency Entire has set up a website called 'What is DM?', which invites...to the mast. To deliver clarity to agencies and clients. To establish a fresh, new definition of DM ...

Creatives harvested in viral for South West ad industry

home juicing kit and a DM campaign. The 'Harvest' viral film shows how creatives are grown ...

Indicia launches web analytics company e-customermetrics

LONDON - Indicia, the marketing services group set up by former Wegener DM managing director David

Most marketers raiding offline budgets to up online spend

in 2008, with the majority revealing the funds came directly from their print, TV or DM budgets, according...their TV budget and 32% from their DM budget. The results also revealed that 38% of advertisers now regard ...

Direct marketing leagues tables show industry convergence

years - engagement, immediacy. The future for the DM agencies is very bright because the thinking ...

Publicis Modem and Dialog talent join forces

in May this year. The group bought US and London-based digital and DM firm Digitas for $1.3bn in December ...

Royal Mail champions integrated approach

sales and loyalty. Another compelling argument for the use of combined online and DM comes from Royal Mail s discovery that over half of those surveyed believe that DM gives a better impression of a ...

WebEx appoints DNX to handle DM and customer communication accounts

LONDON - Online conference technology company WebEx, has appointed integrated agency DNX to handle its £2.5m European direct marketing and customer communications account.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.