From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science
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Can the direct tribe deal with the engagement landgrab?
01 Dec 2011 | by Daniel Farey-Jones
or whether you re writing a DM piece, or any channel, where we ve moved forward as an industry I think is we ...
What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
In an age of information overload, digital marketers could learn a lot from the personalisation and value pursued by direct mailers, writes Kim Benjamin .
DLG to relaunch RDP lead generation programmes
23 Sep 2010 | by Daniel Farey-Jones
DM plc's Data Locator Group is to relaunch Response Direct Publishing's offline lead generation..., as consultants for the relaunch. Adrian Williams, chairman of DM plc, said: "This is an exciting opportunity ...
DMS hires Proximity's Rhodes as head of planning
04 Jun 2010 | by Ben Bold
Direct marketing agency DMS has poached Proximity London managing partner Diana Rhodes and made her..., will be responsible for DMS's media and data planning. She will work alongside head of planning Steven Dodds, whose title also changes to joint head of planning, and will report to DMS managing director Elly Woolston ... ." Rhodes' appointment coincides with an account win. The agency has won the DM business of children ...
Occam DM bought for £12m by printing group St Ives
03 Jun 2010 | by Ben Bold
Printing giant St Ives has bought data-hosting and analysis company Occam DM, for more than £12m.
Boden turns to Experian for customer acquisition platform
30 Mar 2010 | by Joe Thomas
our understanding of our target DM audience with regards to mailing frequency and greatly improve ...
Direct marketing and sales promotion leagues 2010
30 Mar 2010 | by Richard Abbott
, CEO Ian Millner. Privately owned. DM 50%, SP 10%, other 40%. Clients include: Sony Ericsson ... . Publicly quoted. DM 44%, SP 2%, other 42%. Clients include: Pepsi Europe, Vodafone, Open University Wunderman Founded 1958. Chairman/CEO Brendan Tansey. Subsidiary WPP. DM 100%. Clients include: Ford, Nokia ...
David Steele lands CEO role at CDMS/Transactis
02 Jul 2009 | by Ben Bold
LONDON - CDMS/Transactis, a data-driven DM specialist, has appointed former Dunnhumby director...Steele, who has 15 years' experience in the loyalty marketing sector, was most recently managing director of retail at DM specialist Dunnhumby in the UK, leading its commercial relationship with Tesco, and general manager of its Ireland operation. CDMS, which recently strengthened its data credentials ...
Marketing Direct: List Report 2009
24 Feb 2009 | by Noelle McElhatton
Broking 20.6m Decrease u/d 3 10 Occam DM 14.6m Decrease ... Cheryl Nathan List Broking 98 2 4 MO, FS, Ch 10 Occam DM 100 ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
