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Gü kicks off search for DM agency

14 Jul 2011 | by Sara Kimberley

Gü is hunting for an agency to handle its direct marketing business, following its rebrand as Gü Puds.

What digital marketers can learn from DM

20 May 2011 | by Kim Benjamin

In an age of information overload, digital marketers could learn a lot from the personalisation and value pursued by direct mailers, writes Kim Benjamin .

Royal Mail to offer digital watermarking system

09 May 2011 | by Ed Owen

losses from 'access' activities last year - but the move has angered both the DM sector and magazine ...

Royal Mail price hikes expected to hit DM budgets

22 Dec 2010 | by Ed Owen

of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...

DLG returns to postal surveys

21 Oct 2010 | by Daniel Farey-Jones

DLG last ran a paper survey in early 2007, according to Adrian Williams, chairman of DLG parent DM plc. Test surveys will go out in January before a full launch in March. The survey is planned to run to 16 pages, with a 2,500 prize draw incentive. The Consumer Research Poll aims to add ...

DLG to relaunch RDP lead generation programmes

23 Sep 2010 | by Daniel Farey-Jones

DM plc's Data Locator Group is to relaunch Response Direct Publishing's offline lead generation..., as consultants for the relaunch. Adrian Williams, chairman of DM plc, said: "This is an exciting opportunity ...

Vodafone calls UK direct marketing review

08 Jul 2010 | by Matt Williams

The telecoms company has approached network agencies with a request for proposals, and is due to draw up a shortlist of agencies to pitch for the business later this month. The account incorporates all of Vodafone s DM, CRM and eCRM activity, across both its business-to-business and consumer ...

DMS hires Proximity's Rhodes as head of planning

04 Jun 2010 | by Ben Bold

Direct marketing agency DMS has poached Proximity London managing partner Diana Rhodes and made her..., will be responsible for DMS's media and data planning. She will work alongside head of planning Steven Dodds, whose title also changes to joint head of planning, and will report to DMS managing director Elly Woolston ... ." Rhodes' appointment coincides with an account win. The agency has won the DM business of children ...

Occam DM bought for £12m by printing group St Ives

03 Jun 2010 | by Ben Bold

Printing giant St Ives has bought data-hosting and analysis company Occam DM, for more than £12m.

DM industry beats government recycling targets

01 Apr 2010 | by Matt Williams

LONDON - The direct marketing industry has achieved the recycling target set by the government and the Direct Marketing Association for 2009 and is already ahead of the goal set for 2013.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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