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Can the direct tribe deal with the engagement landgrab?

01 Dec 2011 | by Daniel Farey-Jones

or whether you re writing a DM piece, or any channel, where we ve moved forward as an industry I think is we ...

From DM Bulletin to Data and Direct Bulletin

13 Oct 2011 | by Daniel Farey-Jones

Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science

DMA expels Data Providers UK after code breaches

28 Sep 2011 | by Daniel Farey-Jones

, at the beginning of this year. Scott Logie, chair of the DMA board, said: "The DM Code of Practice ...

What digital marketers can learn from DM

20 May 2011 | by Kim Benjamin

In an age of information overload, digital marketers could learn a lot from the personalisation and value pursued by direct mailers, writes Kim Benjamin .

DMS hires Proximity's Rhodes as head of planning

04 Jun 2010 | by Ben Bold

Direct marketing agency DMS has poached Proximity London managing partner Diana Rhodes and made her..., will be responsible for DMS's media and data planning. She will work alongside head of planning Steven Dodds, whose title also changes to joint head of planning, and will report to DMS managing director Elly Woolston ... ." Rhodes' appointment coincides with an account win. The agency has won the DM business of children ...

Occam DM bought for £12m by printing group St Ives

03 Jun 2010 | by Ben Bold

Printing giant St Ives has bought data-hosting and analysis company Occam DM, for more than £12m.

David Steele lands CEO role at CDMS/Transactis

02 Jul 2009 | by Ben Bold

LONDON - CDMS/Transactis, a data-driven DM specialist, has appointed former Dunnhumby director...Steele, who has 15 years' experience in the loyalty marketing sector, was most recently managing director of retail at DM specialist Dunnhumby in the UK, leading its commercial relationship with Tesco, and general manager of its Ireland operation. CDMS, which recently strengthened its data credentials ...

Suppression uptake increases in 80% of bureaux

19 Mar 2009 | by Nikki Sandison

marketing agenda. "It hasn't been an easy time for the DM industry with proposed government legislation ...

Marketing Direct: List Report 2009

24 Feb 2009 | by Noelle McElhatton

Broking 20.6m Decrease u/d 3 10 Occam DM 14.6m Decrease ... Cheryl Nathan List Broking 98 2 4 MO, FS, Ch 10 Occam DM 100 ...

DM Focus buys into Software Bureau offering

12 Feb 2009 | by Daniel Farey-Jones

LONDON - Direct media agency DM Focus is the latest company to purchase The Software Bureau's data...Normal 0 DM Focus will use Cygnus to process client data and offer a bureau service, which will expand its offering to existing and potential clients across all sectors. A key component ... director at The Software Bureau, said: "DM Focus have a terrific attitude towards data, and by bringing ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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