Marketing Direct: List Report 2009
24 Feb 2009 | by Noelle McElhatton
Broking 20.6m Decrease u/d 3 10 Occam DM 14.6m Decrease ... Cheryl Nathan List Broking 98 2 4 MO, FS, Ch 10 Occam DM 100 ...
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What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
In an age of information overload, digital marketers could learn a lot from the personalisation and value pursued by direct mailers, writes Kim Benjamin .
DM agencies risk plagiarism in pitches
02 Jun 2008 | by Staff
LONDON - Direct marketing agencies are exposing their ideas to plagiarism because they fail to effectively copyright their work during the pitch process, according to research by the Direct Marketing Association.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
