Building a bridge between brands and consumers
31 Jan 2012 | by Louise Pearce, Forward
there will frequently be members of PR, media sales, advertising, in-store and DM agencies, all with their own part ...
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Tailored content hits the target
31 Jan 2012 | by Lynsey Barber
things, and now they put it into the marketing budget. Where it used to be above-the-line and DM, now it ... agencies - DM, integrated, advertising, PR, digital social and content (are all) vying for the same thing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
