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School Reports 2011: Rapp

in Campaign's top ten DM ads of 2010) but, again, it failed to set the market alight. Rapp seems aware ...

School Reports 2011: Archibald Ingall Stretton

2, Skoda and EDF Energy, but with major DM pitches few and far between in 2010, the lack of a high ...

Top 100 creative agencies 2011

, a DM agency or a PR agency any more. "We wanted to create a much more collaborative agency - much ... the scope of PR into new media such as social networks. Digital has expanded the penetration of DM through e ...

Bupa shortlists four agencies in £10m media review

spent 3.2m on TV, 1.7m on press and more than 2m on DM activity in the past 12 months, according ...

Everest appoints MBA to handle DM account

The agency, which already oversees the brand's TV advertising, picked up the DM brief without a pitch. It will now work on a series of campaigns to promote Everest's product range, which includes its core window and door products, a new solar energy range, handyman service and home emergency cover ...

It's about time our industry ditched the 'digital' moniker

just because they share a particular technology is odd. Would you combine packaging, DM and customer ...

Pitch update

The E.ON direct marketing pitch, which is running through the intermediary Agency Insight, is getting underway, with agencies holding initial chemistry meetings with the energy company this week. And it's getting very close to crunch-time in the mammoth O2 DM review. The telecommunications provider ...

Rolls-Royce seeks agency for DM task

Rolls-Royce Motor Cars is reviewing its direct marketing business.

Bupa calls £10m media review

. Bupa spent 3.2 million on TV, 1.7 million on press and more than 2 million on DM activity ...

Dentsu acquires AdJug ad exchange

IAB/PwC ad spend report. IgnitionOne's Digital Marketing Suite (DMS) can measure online advertising ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.