Nationwide reviews DM account ahead of below-the-line drive
16 Jun 2011 | by Alex Brownsell
Nationwide Building Society has called a review of its direct marketing agency arrangements, as it "renews its focus" on below-the-line communications.
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Clemenger BBDO Melbourne scoops PR Grand Prix
20 Jun 2011 | by Anne Cassidy
picked up Bronze for Dr Martens DM50 campaign. TBWA London picked up a Bronze for its "messiah" campaign ...
RBS calls digital advertising pitch
14 Apr 2011 | by Sara Kimberley
Lida for DM and Carlson Marketing for its personal banking services. Last year, RBS overhauled its ...
Think BR: And they called it puppy love
07 Mar 2011 | by Andy Maslen
The banking sector can learn something from the pet industry's use of DM, writes Andy Maslen, MD...It s funny. You can spend a career in DM, thinking you ve seen every sector, then you get a puppy ... document itself. I spoke to Alison Andrew, head of marketing at Petplan. What, I asked, makes their DM ... the relentless focus on a core brand message is what drives the quality of Petplan s DM. What s more ...
Agencies line up for Barclays DM review
01 Jul 2010 | by Matt Williams
Barclays is holding a review of its consumer-facing direct marketing arrangements.
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
Santander reviews online bank task
07 Jan 2010 | by Kate Nettleton
LONDON - Santander is looking for an agency to handle the pan-European advertising, DM and digital
RBS Group calls DM review
19 Feb 2009 | by Caroline Lovell
LONDON - RBS Group, the banking giant which last November was the subject of a £20 billion government bail-out, is holding a pitch to consolidate its below-the-line agency roster.
Rapp wins Barclaycard reward account
18 Feb 2009 | by Matt Williams
Brann. In January 2008, Balloon Dog and Vital were also appointed to the main DM roster. Rapp ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
