Direct Line Group seeks shop for DM task
19 Apr 2012 | by Sara Kimberley
. Churchill Insurance works with CHI Partners on its DM account, but a spokesman for the insurer claimed ... but is unaffected by the DM review. ...
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Zurich calls £100m global ad review
24 May 2012 | by Anne Cassidy
first aired in 2009. The brand s advertising has been supported by DM, digital and experiential work. In 2009, it launched a DM campaign, also by Publicis, highlighting its motor and home insurance offering ...
Think BR: And they called it puppy love
07 Mar 2011 | by Andy Maslen
The banking sector can learn something from the pet industry's use of DM, writes Andy Maslen, MD...It s funny. You can spend a career in DM, thinking you ve seen every sector, then you get a puppy ... document itself. I spoke to Alison Andrew, head of marketing at Petplan. What, I asked, makes their DM ... the relentless focus on a core brand message is what drives the quality of Petplan s DM. What s more ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
OgilvyOne scoops integrated Bupa account
06 May 2010 | by Matt Williams
Claydon Heeley. OgilvyOne will now be responsible for overseeing all of Bupa's digital, DM, experiential ...
Confused.com in search for DM agency
06 May 2010 | by Matt Williams
The company, which does not currently work with a retained DM shop, has drawn up a longlist ... wider variety of consumers. The appointed DM agency will handle a series of campaigns, focused ... with Confused.com. A number of price-comparison websites have increased DM activity in recent months ...
WPP shops snare £60m Allianz task
19 Nov 2009 | by Anne Cassidy
DM products, following a four-way pitch against Archibald Ingall Stretton, DraftFCB and Tullo ...
Allianz appoints Grey to £60 million global advertising account
18 Nov 2009 | by Anne Cassidy
Joshua G2 as the lead UK strategic agency for its Cornhill Direct DM products following a four-way pitch ...
Agencies line up for Aviva direct brief
03 Sep 2009 | by Matt Williams
of agencies on its UK DM business, including The Gate, Stephens Francis Whitson, Proximity London and Balloon ...
PruHealth promotes Matthew Hogan to top marketing role
31 Jul 2009 | by Alex Brownsell
of direct marketing. He will continue to oversee DM in his new role at the health insurance brand. Hogan ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
