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The art of serial brand arson

however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...

The Week: DM reviews - Multiply scoops water pitch

Highland Spring, the Scottish bottled water brand, has appointed Multiply to its below-the-line account. The Edinburgh-based agency won the business following a pitch against four undisclosed agencies, and will be responsible for creating a number of sales promotion campaigns for the brand throughout...

Rapp scoops direct business for Malibu

DM pack which contained a pair of flip-flops and a sample of the drink. ...

The Week: DM Reviews - Story scoops whisky brief

Story has been appointed by the Scotch Malt Whisky Society as its brand consultancy and direct marketing agency. The agency has been briefed to reposition the brand and create a new identity for the organisation.

The Work: New Campaigns - UK

, press, outdoor, online, retail, DM THE LOWDOWN O2 is highlighting the benefits of its Priority ...

The Week: DM Reviews - Constellation calls review

Constellation Brands, the owner of wine ranges including Hardys and Robert Mondavi, is looking to appoint a roster of agencies to work on point-of-sale, promotional and experiential activity. The review is being handled by creativebrief.

The Work: Private view

advertising. So let's get down to the good and bad of this week's Private View. First up is a DM piece ... to football takes us to a piece of DM from The Sun (3). It has gone down the ever topical "brown envelope ...

The Work: New Campaigns - UK

extinction with a new DM campaign created by Kitcatt Nohr Alexander Shaw. Included in the campaign is a ...

The Week: DM Reviews - Wine merchant hires TMW

Berry Bros & Rudd, the 300-year-old specialist wine and spirit merchant, has hired Tullo Marshall Warren to handle its direct marketing account after a pitch against undisclosed agencies. The agency will work on brand development, strategic planning and creative development for both acquisition and...

The World: Sao Paulo - StrawberryFrog scoops four PepsiCo brands

The brands, which together bill more than $20 million, are Quaker, Toddy, Toddynho and Coqueiro. The agency takes over the business from Omnicom's Almap BBDO, and will create both offline and online work. Two other Sao Paulo agencies - DM9 DDB and Agency Africa - also contested the business. Scott ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.