Virgin Media shortlists four for £36m advertising account
28 Sep 2011 | by Arif Durrani
to continue to handle DM. Virgin Media retained Manning Gottlieb OMD and Goodstuff Communications ...
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DMGT's profits hit by Mail on Sunday price promotion
23 Nov 2011 | by John Reynolds
launched a major DM campaign, as it looked to capture its readers. Martin Morgan, DMGT chief executive ...
It's about time our industry ditched the 'digital' moniker
01 Sep 2011 | by Tess Alps
just because they share a particular technology is odd. Would you combine packaging, DM and customer ...
The making of Jam: the social specialist has spread well under Engine
21 Jun 2011 | by Arif Durrani
, sponsorship, production, DM or management consultants. Jam s mission is to continually reinvent - in the space ...
Ladbrokes in £8m ad review
26 May 2011 | by Matt Williams
of agencies across its DM account, including Gyro, Play London and Archibald Ingall Stretton, ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
Twitter is adding its own URL shortener with metrics
09 Jun 2010 | by Jennifer Whitehead
Twitter has had its fair share of problems with spammers and phishing, especially through its direct messaging feature, but in March it started using its own URL shortening service in DMs, partly as a way of blocking suspicious links. It is now rolling this out with the added bonus of metrics ...
Bmibaby's new MD to embrace social networking in Twitter Q&A session
01 Jun 2010 | by Ben Bold
. It reads: "Sorry to hear you had problems with your seat, if you DM us your booking reference we ...
BBC Red Button attracts 11 million users a week
15 Dec 2009 | by Tristan O'Carroll
Red-button is deemed by many in the media and advertising community as relatively expensive - and ineffectual in terms of return on investment - compared to other forms of interactivity, such as online or DM. Meanwhile, other forms of interactive TV such as so-called green-button TV are emerging, which its ...
Tech blogger Robert Scoble unfollows thousands on Twitter after spam onslaught
06 Aug 2009 | by Jacquie Bowser
accounts that filled his Twitter DM inbox with junk. He also said it was impossible to read every tweet ... spam. Not since Monday. "Twitter is actually quite enjoyable. Not a single DM spam. Not a single ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
