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The Economist seeks agency for DM business

The publication is owned by the Economist Newspaper Group and has approached agencies directly in a bid to appoint a retained agency to its DM business. In recent years, The Economist has used an in-house marketing team to handle its DM and CRM campaigns. However, before bringing the work in ...

Haymarket reports record year with profits up 5%

website nurseryworld.co.uk , Waste Minerals Planning and DM News in the US. Haymarket Consumer Media ...

Coupon industry drops mailing levels but redemption increases

in fourth. Ming Blackburn, marketing manager at Valassis, said: Since this drop in DM s market share ...

Haymarket profits rise to £30m after investment

in the US had a strong year and was marked by the acquisition of DM News and a profitable year ...

Haymarket acquires US title DM News

publication DM News from Courtenay Communications Corporation....DM News range of media includes its weekly print title, which has a circulation of more than 50 ... and information security businesses. DM News was launched in 1979 by Adrian Courtenay, who has built up its ... , and to be working with Adrian Courtenay, who knows this industry inside out. DM News is a perfect fit not just next ...

Clients refuse to slash DM marketing budgets

LONDON - Just 8% of clients are planning to cut their direct marketing budgets for next year, according to a new DMA survey of 300 medium and large companies.

BBC Magazines backs new children's title with DM drive

LONDON - BBC Magazines is running a direct marketing and radio campaign through DS-J to support the launch of its new children's title CBeebies Weekly.

Liquid beats five to win Scandinavian Airlines task

agencies to work on its DM business and leisure accounts, however Liquid was asked to pitch for the second ...

Royal British Legion asks nation to say thanks with national drive

DM campaign to urge the British public to say a big thank, which will see the veterans charity use...the size and message of the campaign. The campaign for 2005 is the Legion's biggest DM campaign, outstripping by far its annual Poppy appeal in November. The DM campaign consists of: 3.5m mail packs; 6m ...

ABC - not always easy as 1-2-3

Andy Wood, managing director, Total DM

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.