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VCCP wins Laithwaites advertising account

The business moves from Watson Phillips Norman, which did not repitch. Laithwaites has traditionally focused its 15 million marketing budget on DM and in-store communications, but VCCP has been tasked with relaunching the brand later this year in order to build greater awareness. The family ...

MRM Meteorite wins Vauxhall DM brief

as the review coincided with its capture of Hyundai's DM account from Carlson. DraftFCB's DM campaigns ...

Marketing's Adwatch of the Year 2011

, radio, DM, outdoor, online display and cinema) Best recall: in any single week 11 ...

From DM Bulletin to Data and Direct Bulletin

Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science

St Luke's and MediaCom win Majestic Wine accounts

handles DM for Majestic, will continue to work for the brand. Majestic is keen to build on its ...

John Lewis shifts budget into second half of year

." Inglis also intimated that the retailer would be ploughing more time and effort into its DM strategy, a ...

Ladbrokes in £8m ad review

of agencies across its DM account, including Gyro, Play London and Archibald Ingall Stretton, ...

What digital marketers can learn from DM

In an age of information overload, digital marketers could learn a lot from the personalisation and value pursued by direct mailers, writes Kim Benjamin .

PAA snares Wickes digital and DM task

Wickes, the DIY retailer, has appointed Partners Andrews Aldridge to its CRM account.

Royal Mail price hikes expected to hit DM budgets

of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.