The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
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John Lewis shifts budget into second half of year
10 Jun 2011 | by Ben Bold
." Inglis also intimated that the retailer would be ploughing more time and effort into its DM strategy, a ...
Agencies line up for eBay pan-Euro DM
25 Mar 2009 | by Matt Williams
The auction site is holding a pitch involving its roster agencies in the main European markets, along with a selection of non-roster agencies. The company currently works with DM agencies on a country-by-country basis, but is thought to be keen to consolidate its entire pan-European account ...
Express Gifts hires Experian to boost customer acquisition
25 Apr 2006 | by by Alex Donohue
of mail being sent to dead clients. Dave Kay, senior DM manager for Express Gifts, said: "Our customer ...
EmpireDirect.co.uk launches first direct push
10 Nov 2005 | by by Joe Lepper
customers, recognising their status as either returning purchasers or prospective buyers." The DM ...
Book Club Associates' customer service slammed by DM Authority
21 Jul 2005 | by by Daniel Farey-Jones
LONDON – The Direct Marketing Authority has publicly threatened to take action against DMA member Book Club Associates, which could include suspending or revoking its membership, if it does not address persistent customer service problems.
Catalogue of disaster after Damart misjudges 'bill' mailer
08 Jun 2005 | by by Daniel Farey-Jones
The reaction to the mailing led the company to apologise through radio and television interviews, as well as by telephone and letter to all complainants. The original DM letter was posted in an envelope marked "Final reminder" in bold red, addressed from "the Finance Director" and also marked ...
DMS wins Encyclopaedia Britannica catalogue account
23 Feb 2005 | by Joe Lepper
LONDON – Encyclopaedia Britannica has appointed DMS to handle direct marketing for the launch.... "We want our customers to feel privileged and the DMS creative really communicates the exclusivity of the offer." Cheltenham-based DMS has worked previously for Encyclopaedia Britannica on a number ...
Joseph Turner eyes DM strategy after data analysis
14 Dec 2004 | by Daniel Farey-Jones,
LONDON – Mail order menswear company Joseph Turner has engaged Zendor to conduct an in-depth analysis of its customer database, providing a basis for future marketing strategies.
People can give the gift of goats in new CAFOD drive
04 Nov 2004 | by Daniel Farey-Jones,
in poverty. CAFOD's direct agency DMS is sending the mailing to 100,000 people, including CAFOD donors ... and rewarding gift." Tanya Hornsey, senior account manager at DMS, said: "The creative has impact and the gift ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
