26 May 2011
| by Sara Kimberley
RAC, the breakdown service, has appointed Rapier as the lead agency on its £7 million direct marketing and digital business.
03 Mar 2011
| by Campaign staff
Inferno, which works with Unilever on its Hellmann's, Stork and Bertolli brands, won the business after a competitive pitch.
The agency will be responsible for Dove Spa's first-ever campaign, due to launch in the spring, to raise awareness of its 23 spas nationwide. The work will run across press, DM ...
21 Feb 2011
The campaign was created by integrated agency Kitcatt Nohr Alexander Shaw and rolls out this month. Kitcatt Nohr s campaign includes InSkin online ads, Unruly banners on sites including Jamieoliver.com and National Geographic, advertorials on the Lonely Planet and Tripadvisor websites, a DM pack which ...
22 Dec 2010
| by Ed Owen
of the price advantage for competitors and raise costs for DM campaigns.
Campbell-Clause said: "Over ...
12 Jul 2010
| by Steve Plimsoll
to people. This means applying new methods to the channel combined with traditional DM principles. A few ...
25 Jun 2010
| by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
08 Jun 2010
| by Kim Benjamin
to Steven Dodds, head of planning at direct agency DMS, there has been a growth in partnerships between ...
01 Jun 2010
| by Ben Bold
. It reads: "Sorry to hear you had problems with your seat, if you DM us your booking reference we ...
11 Mar 2010
| by Matt Williams
LONDON - Visit Wales has appointed Kitcatt Nohr Alexander Shaw to handle its DM account....director. Visit Wales called a review of its DM account last month after parting company with its incumbent agency, Partners Andrews Aldridge. PAA had handled the DM business for almost six years ...
25 Feb 2010
| by Matt Williams
The Welsh tourism board is looking for a new DM shop after it parted company with the incumbent ...
. PAA had worked on the Visit Wales DM business for almost six years, and had created a number of award ...
that the country has to offer. The spot was supported by a DM campaign from PAA that carried the strapline: "Try ...