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BSkyB is poised to call a review of its £25 million direct marketing agency roster arrangements.
things, and now they put it into the marketing budget. Where it used to be above-the-line and DM, now it ... agencies - DM, integrated, advertising, PR, digital social and content (are all) vying for the same thing ...
there will frequently be members of PR, media sales, advertising, in-store and DM agencies, all with their own part ...
, promotional and experiential activity. Live Breathe will be Birds Eye's first retained DM agency ...
sectors particularly affected: the number of recorded DM and digital pitches collapsed last year ... creative agencies are more convincingly equipped now to take on digital and some types of DM accounts ... digital agency or DM agency sitting alongside (and, to an extent, duplicating) its advertising agency ...
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