to remove filtersTHIS WEEK: Heinz’s DM database to include third of UK
14 Nov 1996
Heinz is planning to double the size of its direct marketing database to cover up to eight million households - over one third of the UK population.
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DIRECT MARKETING: Letter from America
21 Nov 1996 | by KAREN FLETCHER
world. In the US, DM advertising expenditure has grown to 58.3% of total US ad spend, according ... % of total advertising spend - while telemarketing will represent a remarkable 40% of all DM expenditures ...
THIS WEEK: Unilever firms join for DM drive
07 Nov 1996
Unilever s four UK companies kick off the first phase of a massive direct marketing drive next week - the first time that Lever Bros, Birds Eye Wall s, Elida Faberge and Van den Bergh Foods have all collaborated on a marketing venture of this size.
ADVERTISING & PROMOTION: Habitat looks at direct work as brand refocuses
31 Oct 1996
using Draft Direct for the past two years, a DM shop which was owned by Habitat s last advertising ...
DIRECT MARKETING: ‘All marketing is direct’
19 Sep 1996
. By the millennium, DM spend will have risen to pounds 9bn, influencing pounds 30bn of expenditure, added Lloyd ... by two-thirds in the top 20 DM agencies, according to Bob Willott, a partner in Willott Kingston Smith ... be the companies currently associated with the DM industry. Watch companies in the UK such as Taylor Nelson ...
ADVERTISING & PROMOTION: Hard times for Colleagues
29 Aug 1996 | by JAMES CURTIS
, refuses to comment on Sun Life, but says: Most DM companies have variations in expenditure, but don ...
THIS WEEK: DM chief to quit PPP
01 Aug 1996
Alison Meredith, PPP healthcare s head of direct marketing, is to leave the company after only nine months to take up a post with a direct- marketing agency.
ADVERTISING & PROMOTION: DR radio waits in the wings
18 Jul 1996
from 1996 DMA Census of Direct Marketing. * pounds 5.5bn was spent on DM last year - up 15 ... , pounds 50m was spent on DM on the ------------------------------------------------------------------------ ...
THIS WEEK: DM role in doubt as BT places US agency at helm
13 Jun 1996 | by JANE BAINBRIDGE
BT has handed its largest-ever direct marketing campaign to an American agency and confirmed that its head of direct marketing, Phil Mounsey, was not involved in the pitch process.
DIRECT MARKETING: DM creates a name for itself
09 May 1996 | by GORDON MACMILLAN
Creativity is alive and well in the direct marketing sector, writes Gordon MacMillan
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