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Heinz is planning to double the size of its direct marketing database to cover up to eight million households - over one third of the UK population.
Unilever s four UK companies kick off the first phase of a massive direct marketing drive next week - the first time that Lever Bros, Birds Eye Wall s, Elida Faberge and Van den Bergh Foods have all collaborated on a marketing venture of this size.
Sharelink, the telephone share dealing service, has poached Thomas Cook Direct s head of third-party marketing, John Cole, to become its direct marketing manager.
-Davidson Apparel. It s DM to die for. Cheap, innovative, ongoing communication to a captive market ... DM agencies, to a trade mailer. Instead, KBP looked more closely at the problem and discovered ...
Alison Meredith, PPP healthcare s head of direct marketing, is to leave the company after only nine months to take up a post with a direct- marketing agency.
BT sales and marketing director Mike Wagner is to take over the supervision of the telecom giant s direct marketing after it was confirmed that Phil Mounsey has officially left the company.
BT has handed its largest-ever direct marketing campaign to an American agency and confirmed that its head of direct marketing, Phil Mounsey, was not involved in the pitch process.
Creativity is alive and well in the direct marketing sector, writes Gordon MacMillan
Abbey National has brought in direct-marketing agency Claydon Heeley International to work alongside Duckworth Finn Grubb Waters on the brand-building campaign for its general insurance division.
% reporting an increase in spend during 1995. The survey also reveals some new developments in the DM ... campaigns through a roster of agencies. It s this trend, placing more faith in DM agencies to manage ... companies who are exploring new DM techniques, with a decrease in the number of respondents who choose ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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