to be the most aggressive. On the back of a Dm10 million (pounds 4 million) advertising campaign, TV Today cut its price from Dm2.30 to Dm1 for one issue, then raised it again to Dm1.80, where it has stayed ... all now like to see our cover prices raised to somewhere around Dm3 for next year. All three ...
. More ominous still is DMS s claim to have proved that if a company s most senior marketer moves on ... marketing directors changing jobs and the number of account moves, Richard Laven, DMS s managing ... and reflect the high stakes being played for by companies and marketers. The DMS survey makes no distinction ...
through the Service Plan agency in Munich, with the total budget for this year expected to exceed DM30 ... s channels, costs DM20 (pounds 9m). For an extra DM10, they receive two sports channels. Ten more ... about the digital race in Germany. The D-Box decoders retail at DM890 (pounds 400), which isn ...
agencies. This owes much to the fact that although dm/sp companies are less productive when measured ...
-Davidson Apparel. It s DM to die for. Cheap, innovative, ongoing communication to a captive market ... DM agencies, to a trade mailer. Instead, KBP looked more closely at the problem and discovered ...
). No recession in DM, clearly. At the end of last year, I bought a small supply of personalised pens ...
-the-line budget: Not revealed Comment: Has used DM for fund-raising since 1988. Initiatives have boosted funds ...
campaign. HHCL has understood for some time that PR, not DM or SP is the most powerful of integrated ...
half of Germany s DM23.2 billion (pounds 10.5 billion) media spend. HMS/Carat, which has three offices, was the number one player in 1995 with billings of DM2.7 billion. MediaCom is snapping at its heels in second place with billings of DM2.2 billion. At this stage the jury is still out ...
was achieved last year; the agency increased billings by 19 per cent to DM275 million in an otherwise ... clients and billings of DM30 million). Its work for MTV continues to win awards and in 1995 ... billings of DM90 million and an impressive client list which includes Mazda, Siemens, Microsoft, Dresdner ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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