to remove filtersTHIS WEEK: Heinz’s DM database to include third of UK
14 Nov 1996
Heinz is planning to double the size of its direct marketing database to cover up to eight million households - over one third of the UK population.
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DIRECT MARKETING: Letter from America
21 Nov 1996 | by KAREN FLETCHER
world. In the US, DM advertising expenditure has grown to 58.3% of total US ad spend, according ... % of total advertising spend - while telemarketing will represent a remarkable 40% of all DM expenditures ...
THIS WEEK: Unilever firms join for DM drive
07 Nov 1996
Unilever s four UK companies kick off the first phase of a massive direct marketing drive next week - the first time that Lever Bros, Birds Eye Wall s, Elida Faberge and Van den Bergh Foods have all collaborated on a marketing venture of this size.
ADVERTISING & PROMOTION: Habitat looks at direct work as brand refocuses
31 Oct 1996
using Draft Direct for the past two years, a DM shop which was owned by Habitat s last advertising ...
MEDIA: Germany cashes in on the nation’s TV ad explosion
10 Oct 1996 | by RAYMOND SNODDY
in Germany has been paid for by advertising. Since 1985 TV revenues have risen from pounds 600m (DM 1.46bn) to pounds 2.8bn (DM 6.3bn). TV ad revenue continues to grow relative to the market. By comparison ...
DIRECT MARKETING: ‘All marketing is direct’
19 Sep 1996
. By the millennium, DM spend will have risen to pounds 9bn, influencing pounds 30bn of expenditure, added Lloyd ... by two-thirds in the top 20 DM agencies, according to Bob Willott, a partner in Willott Kingston Smith ... be the companies currently associated with the DM industry. Watch companies in the UK such as Taylor Nelson ...
DIRECT MARKETING: Alive and direct
19 Sep 1996 | by KEN GOFTON
Marketing Association (DMA), Reed Exhibitions (organiser of the International DM Fair), and WWAV Rapp Collins, the UK s biggest DM agency. Designed to be a top-level forum - and priced accordingly ...
THIS WEEK: Travel chief takes on DM role at Sharelink
12 Sep 1996
Sharelink, the telephone share dealing service, has poached Thomas Cook Direct s head of third-party marketing, John Cole, to become its direct marketing manager.
ADVERTISING & PROMOTION: Hard times for Colleagues
29 Aug 1996 | by JAMES CURTIS
, refuses to comment on Sun Life, but says: Most DM companies have variations in expenditure, but don ...
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