BELOW-THE-LINE: BRIEFS
14 Mar 1996
. New DM database Taylor Nelson AGB and Calyx UK have launched SMARTBase, a Europe ...
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SUPPLEMENT: DIRECT MARKETING; Taking the direct route to success
14 Mar 1996 | by KEN GOFTON
are sufficiently serious about DM to have recruited senior specialists and to have joined the Direct Marketing ... are primarily DM media buyers, but which are being asked by their clients to undertake creative work. As we ... more resources to direct marketing and are expecting more from it. DM agencies are finding themselves ...
BELOW-THE-LINE: Coupons flourish as distribution shifts
07 Mar 1996 | by KEN GOFTON
.5%. And because DM is - or should be - a highly targeted technique, this has had an impact on redemption ...
THIS WEEK: Brand manager numbers rise as senior jobs dive
29 Feb 1996 | by KEN GOFTON
Services (DMS), which tracks staff moves in the 3000 biggest advertisers for its advertising agency ... a third. DMS also reports on key and initial advertising decision makers, broadly ...
SUPPLEMENT: CAREER DEVELOPMENT; Tales from the staff boom
29 Feb 1996 | by KEN GOFTON
-based Data Management Services Group (DMS) which, on a six-weekly cycle, checks who is holding what key ... - the data is processed by job responsibility. DMS tracks three major categories: * Key ... marketing directors and 111 fewer senior marketing directors. The way DMS monitors the marketing ...
Who gives good service?
23 Feb 1996 | by DAMIAN LANIGAN
is both [sic] effective, likable, talked about and campaignable O separate DM, SP and PR agencies ...
INTEGRATED: INTEGRATED AUDIT; Euro RSCG avoids ‘integrated’ label, preferring to specialise
16 Feb 1996 | by ROBERT DWEK
Ads Sales Media Sales DM PR Design promotion buying training ...
NEWS: PR EUROPE
09 Feb 1996
targeting business users. Fees are DM200,000 (pounds 89,000) a year. MILAN: Price Waterhouse picks ...
NEWS: PR EUROPE
26 Jan 1996
, Dunlop and BASF, representing combined fee income of over DM1 million. AMSTERDAM: PR ...
BELOW-THE-LINE: BRIEFS
25 Jan 1996
the Irish golfer Darren Clarke throughout the 1996 European Tour. DM recruit for Coaxis ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
