Click 
to remove filters
to be the most aggressive. On the back of a Dm10 million (pounds 4 million) advertising campaign, TV Today cut its price from Dm2.30 to Dm1 for one issue, then raised it again to Dm1.80, where it has stayed ... all now like to see our cover prices raised to somewhere around Dm3 for next year. All three ...
. More ominous still is DMS s claim to have proved that if a company s most senior marketer moves on ... marketing directors changing jobs and the number of account moves, Richard Laven, DMS s managing ... and reflect the high stakes being played for by companies and marketers. The DMS survey makes no distinction ...
world. In the US, DM advertising expenditure has grown to 58.3% of total US ad spend, according ... % of total advertising spend - while telemarketing will represent a remarkable 40% of all DM expenditures ...
Heinz is planning to double the size of its direct marketing database to cover up to eight million households - over one third of the UK population.
Unilever s four UK companies kick off the first phase of a massive direct marketing drive next week - the first time that Lever Bros, Birds Eye Wall s, Elida Faberge and Van den Bergh Foods have all collaborated on a marketing venture of this size.
using Draft Direct for the past two years, a DM shop which was owned by Habitat s last advertising ...
in Germany has been paid for by advertising. Since 1985 TV revenues have risen from pounds 600m (DM 1.46bn) to pounds 2.8bn (DM 6.3bn). TV ad revenue continues to grow relative to the market. By comparison ...
through the Service Plan agency in Munich, with the total budget for this year expected to exceed DM30 ... s channels, costs DM20 (pounds 9m). For an extra DM10, they receive two sports channels. Ten more ... about the digital race in Germany. The D-Box decoders retail at DM890 (pounds 400), which isn ...
agencies. This owes much to the fact that although dm/sp companies are less productive when measured ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
