Heinz is planning to double the size of its direct marketing database to cover up to eight million households - over one third of the UK population.
Unilever s four UK companies kick off the first phase of a massive direct marketing drive next week - the first time that Lever Bros, Birds Eye Wall s, Elida Faberge and Van den Bergh Foods have all collaborated on a marketing venture of this size.
the Irish golfer Darren Clarke throughout the 1996 European Tour. DM recruit for Coaxis ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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