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INTEGRATED: INTEGRATED ISSUES; Parties battle for votes from the letter- box to the ballot-box

-the-line budget: Not revealed Comment: Has used DM for fund-raising since 1988. Initiatives have boosted funds ...

THIS WEEK: DM chief to quit PPP

Alison Meredith, PPP healthcare s head of direct marketing, is to leave the company after only nine months to take up a post with a direct- marketing agency.

NEWS: PR EUROPE

is worth DM500,000 (pounds 216,000) in fees. BRATISLAVA: Interel opens first office Czech ...

NEWS: Agencies set to gain in Euro currency push

Mannstein Werbeagentur to run a DM15 million (pounds 6.6 million) campaign, due to break at the end of May ...

NEWS: PR EUROPE

, Dunlop and BASF, representing combined fee income of over DM1 million. AMSTERDAM: PR ...

BELOW-THE-LINE: BRIEFS

the Irish golfer Darren Clarke throughout the 1996 European Tour. DM recruit for Coaxis ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.