to be the most aggressive. On the back of a Dm10 million (pounds 4 million) advertising campaign, TV Today cut its price from Dm2.30 to Dm1 for one issue, then raised it again to Dm1.80, where it has stayed ... all now like to see our cover prices raised to somewhere around Dm3 for next year. All three ...
in Germany has been paid for by advertising. Since 1985 TV revenues have risen from pounds 600m (DM 1.46bn) to pounds 2.8bn (DM 6.3bn). TV ad revenue continues to grow relative to the market. By comparison ...
through the Service Plan agency in Munich, with the total budget for this year expected to exceed DM30 ... s channels, costs DM20 (pounds 9m). For an extra DM10, they receive two sports channels. Ten more ... about the digital race in Germany. The D-Box decoders retail at DM890 (pounds 400), which isn ...
from 1996 DMA Census of Direct Marketing. * pounds 5.5bn was spent on DM last year - up 15 ... , pounds 50m was spent on DM on the ------------------------------------------------------------------------ ...
. In order to avoid causing havoc at DMS, the telemarketing company appointed to handle the calls ...
in the same year as posting a DM152 million (pounds 68 million) loss, Adidas has seen its profits soar to DM ...
the Irish golfer Darren Clarke throughout the 1996 European Tour. DM recruit for Coaxis ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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