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INTERNATIONAL: Fortnightly TV titles prove threat to German weekly listings magazines
06 Dec 1996 | by ALASDAIR REID
to be the most aggressive. On the back of a Dm10 million (pounds 4 million) advertising campaign, TV Today cut its price from Dm2.30 to Dm1 for one issue, then raised it again to Dm1.80, where it has stayed ... all now like to see our cover prices raised to somewhere around Dm3 for next year. All three ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
