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SUPPLEMENT: EUROPEAN MEDIA; Digital TV’s long labour

through the Service Plan agency in Munich, with the total budget for this year expected to exceed DM30 ... s channels, costs DM20 (pounds 9m). For an extra DM10, they receive two sports channels. Ten more ... about the digital race in Germany. The D-Box decoders retail at DM890 (pounds 400), which isn ...

Agency performance league

agencies. This owes much to the fact that although dm/sp companies are less productive when measured ...

DIRECT MARKETING: ‘All marketing is direct’

. By the millennium, DM spend will have risen to pounds 9bn, influencing pounds 30bn of expenditure, added Lloyd ... by two-thirds in the top 20 DM agencies, according to Bob Willott, a partner in Willott Kingston Smith ... be the companies currently associated with the DM industry. Watch companies in the UK such as Taylor Nelson ...

DIRECT MARKETING: Alive and direct

Marketing Association (DMA), Reed Exhibitions (organiser of the International DM Fair), and WWAV Rapp Collins, the UK s biggest DM agency. Designed to be a top-level forum - and priced accordingly ...

THIS WEEK: Travel chief takes on DM role at Sharelink

Sharelink, the telephone share dealing service, has poached Thomas Cook Direct s head of third-party marketing, John Cole, to become its direct marketing manager.

DIRECT MARKETING: Global DM hotshops

-Davidson Apparel. It s DM to die for. Cheap, innovative, ongoing communication to a captive market ... DM agencies, to a trade mailer. Instead, KBP looked more closely at the problem and discovered ...

DIARY: PR EUROPE

The German government is ploughing more than DM1.5 million (pounds 650,000) into an exhibition to promote ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.