to remove filtersTHE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INDUSTRY DEVELOPMENT - MARKETING SERVICES
18 Dec 1997
, very well executed, summarised the judges. SECOND The DM Calculator from Talking Numbers ...
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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INTRODUCTION - THE MARCH OF INTEGRATION
18 Dec 1997 | by FABIENNE TYLER, Chair, DMA Royal Mail A
marketing industry. A glance at the winners reveals that DM expertise is spreading to above...The 1997 DMA Royal Mail Direct Marketing Awards continue to reflect exciting trends in the direct marketing industry. A glance at the winners reveals that DM expertise is spreading to above-the-line and sales promotion agencies with increasing impact, while clients are also developing high levels of in ...
Royal Mail bid to boost DM profile
11 Dec 1997 | by DANNY ROGERS
The Royal Mail is setting up a business unit to promote its direct marketing and home shopping services in a drive to convince the marketing community that it is a media owner in its own right.
Relationship Marketing & Marketin 97: Preview - Marketing 97 round-up/Relationship marketing comes under the spotlight at Marketing 97. The exhibition and conference, staged by Haymarket Publishing and Miller Freeman, is at Olympia from November 25
20 Nov 1997 | by ROBIN COBB
, mailing, response, fulfilment, telemarketing, database management and DM project management ...
Relationship Marketing & Marketin 97: Delivering the goods/Customer service is the key to the success of Lakeland, the mail-order kitchenware company, to the extent that marketing chief Julian Rayner positively encourages customers to call him up. R
20 Nov 1997 | by ROBERT DWEK
mailshot work is done by Bradford-based DM agency JDA. This attention to detail has helped grow ...
APL to repitch for Rover’s DM brief
14 Nov 1997 | by HARRIET GREEN
Rover Group has started a review of its pounds 7 million direct marketing account, currently held by its above-the-line shop, Ammirati Puris Lintas.
ADVERTISING & PROMOTION: Rover in DM rethink
13 Nov 1997 | by DANNY ROGERS
Rover Group is reviewing its pounds 7m direct marketing account, currently held by above-the-line agency Ammirati Puris Lintas.
Govt backs off DM curbs on tobacco
07 Nov 1997 | by Our Parliamentary correspondent
The Government is planning a second retreat over plans to outlaw tobacco promotion by ditching proposals to curb direct marketing, instead relying on a stiffer voluntary code.
Boots DM drive to cardholders
06 Nov 1997 | by LISA CAMPBELL
Boots is embarking on its first major direct marketing assault linked to the Advantage loyalty card it launched in August.
ADVERTISING & PROMOTION: ABC to audit DM data
30 Oct 1997 | by DANNY ROGERS
The Audit Bureau of Circulations is turning its attention to the booming direct marketing sector, launching a database audit which it claims will benefit both buyers and sellers of marketing data.
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