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Royal Mail bid to boost DM profile

11 Dec 1997 | by DANNY ROGERS

The Royal Mail is setting up a business unit to promote its direct marketing and home shopping services in a drive to convince the marketing community that it is a media owner in its own right.

Relationship Marketing & Marketin 97: Preview - Marketing 97 round-up/Relationship marketing comes under the spotlight at Marketing 97. The exhibition and conference, staged by Haymarket Publishing and Miller Freeman, is at Olympia from November 25

20 Nov 1997 | by ROBIN COBB

, mailing, response, fulfilment, telemarketing, database management and DM project management ...

CAMPAIGN REPORT ON GERMANY: How STERN climbed aboard the Internet

18 Apr 1997 | by STEVE SHIPSIDE

, but last year we generated DM500,000 (around pounds 184,000) - not bad considering our production costs ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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