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Boots is embarking on its first major direct marketing assault linked to the Advantage loyalty card it launched in August.
Imagine the impact of a 1% tax on direct marketing print, with the cash being used to subsidise the modernisation of the regional and national daily press.
The Audit Bureau of Circulations is turning its attention to the booming direct marketing sector, launching a database audit which it claims will benefit both buyers and sellers of marketing data.
to the DM sector, says Sue Whitmore, divisional director of mailing house SR Communications ... and to work together. It would be madness for us to do anything to damage the DM industry. Postage ...
DM account until the end of quarter four in March. Carter s office said he had nothing ...
Being top of the pile in the world of direct marketing is becoming increasingly worthwhile - it s an industry that is now worth pounds 6.1 billion. WWAV Rapp Collins retains first place in the annual survey of the top 30 agencies by the accountancy firm, Willott Kingston Smith. There is only one independent...
a Bass customer database. The DM agency, Tullo Marshall Warren, has appointed Ian Robinson ...
of the credit here must go to HH s sales promotion agency but metamorphosed into its DM agency somewhere along ... we needed . But DM was also much more attractive because of technological improvements ... and offers depending on the consumer. The main thrust of the DM work has been the Heinz At Home ...
. For the moment, however, Marketing will continue with separate DM and SP tables. We think most clients still ... just decided to merge its SP and DM subsidiaries because, according to managing director Keith ... recently set up separate DM divisions, to meet an increased demand for targeted communications ...
the company s half-year results in August. Profits for the first six months were up by 47.2 per cent to DM118...Jurgen Richter, chairman of Axel Springer, had every right to be upbeat when he announced the company s half-year results in August. Profits for the first six months were up by 47.2 per cent to DM ... for the year to 31 December 1996 were DM164 million on total revenues of DM4.4 billion WORLDWIDE ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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