to remove filtersTHE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FINANCIAL SERVICES
18 Dec 1997
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Goldfish clinches top DM award
18 Dec 1997 | by DANNY ROGERS
The marketing push behind Goldfish, tracked during the summer as the UK s fastest-growing credit card, has been voted the best direct marketing campaign of the year.
Advertising & Promotion: French DM’s kiss of death? - The threat of a new tax is hanging over
06 Nov 1997 | by HARRIET MARSH
Imagine the impact of a 1% tax on direct marketing print, with the cash being used to subsidise the modernisation of the regional and national daily press.
DIRECT: MY BEST SHOT
28 Mar 1997 | by IAN HARDING (left) and SHAUN MCILRATH
the underwriters rewrite the forms in something resembling English. Then we did TV, press, DM and so on ...
Deutsche Bank looks to PR for re-branding
24 Jan 1997 | by STEVE BEVAN
Deutsche Bank, Germany s largest bank, is looking for a PR company to promote its restructured private banking division. The bank is believed to have earmarked a budget of around DM6 million ... the nucleus of its private banking business in Germany, where Deutsche Bank manages around DM40 billion ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
