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CAMPAIGN DIRECT: BRIEFS

a Bass customer database. The DM agency, Tullo Marshall Warren, has appointed Ian Robinson ...

INTERNATIONAL GALLERY: Antarctica Beer DM9

, when he turns briefly into the trademark Antarctica penguin. Country Brazil Agency DM9 ...

PERSPECTIVE: Simple ideas won over technique at Cannes ceremony

at the festival to help build his agency s international business, or DM9 Publicidade of Brazil, which recently ...

INTERNATIONAL ISSUE: Does the Cannes Grand Prix guarantee fame and fortune? - Whatever you might think about the price of drinks at the Majestic Hotel, the Cannes International Advertising Festival is 44 years old this month and still going strong. Its co

Press and Poster Country Brazil Client Guarana diet soft drink Agency DM9 Publicidade, Sao Paulo Created by Marcello Serpa Marcello Serpa, who was the only art director ever to win a Grand Prix for an ad created for Latin America, describes the experience as being like a wild dream ...

REVIEW: Marketing and advertising news in the week’s press ..

released first-quarter figures for 1997, showing sales up 42 per cent at DM1.7 billion and profits up 37 per cent at DM235 million. The pounds 200 million invested in the company four years ago by Robert ...

Study shows DM winners

Food and household goods are the most common products bought as a result of direct-mail campaigns, according to new research revealed by the Royal Mail.

Heinz door-drop raises DM query

Heinz is considering changing its strategy of targeting its Heinz at Home magazine to specific groups of consumers. A regional test will see one million homes door-dropped with the publication.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.