The Government is planning a second retreat over plans to outlaw tobacco promotion by ditching proposals to curb direct marketing, instead relying on a stiffer voluntary code.
of approximately DM200 million, up seven per cent on 1995....income of approximately DM200 million, up seven per cent on 1995. As gross income in 1995 rose 6 ... themselves for the what if? eventuality, says Hering. Overall an estimated DM4 billion was spent on PR in Germany in 1996, compared with DM26 billion on advertising. Within this expenditure, Stitz ...
Pressure group Action on Smoking and Health (ASH), has appointed a former marketing executive to head its campaign against tobacco advertising - which is now calling for the ban to be extended to below-the-line campaigns.
The new Data Protection Bill, which is likely to cost UK businesses over pounds 1bn, will have little impact on direct marketers, according to the Direct Marketing Association. Senior DM managers within agencies and companies are still poring over details of the bill, published by the Home ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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